There are 2 main benefits in advertising on social media platforms, such as Facebook and Instagram.
Firstly, let’s start with the facts. There are around 2 billion users on Facebook, and most of them check their Facebook at least 3 times per day. On average, people browse their social media platform at least 3 times a day. Therefore, whoever your customers are, they have a very high chance of using Facebook every single day.
Secondly, as you may expect, social media platforms are internet giants that have LOTs of data on both you, me, and most importantly, your target audience. By utilizing all the tools that these platforms have available, we can leverage the information that they have on us and display your campaign to those who have the highest chance of buying.