Our Services

Search Engine Optimization

We will help increase your brand awareness by showing more often on Google.

Search Engine Optimization

What is SEO?

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.

To do this, you must first learn the “algorithm” of search engines. Search engines create algorithms to determine which factors influence your position or ranking.

We primarily focus on the most popular search engine, Google. With almost 90% market share in the UK (source: BBC) it is most peoples go-to website for finding businesses. Bing and Yahoo are not left out though.

Result-Oriented Approach

here are some results.

Christian eCommerce Product
Christian eCommerce [15th to 7th Position]
Vietnamese Restaurant Branding
Vietnamese Restaurant [12th to 5th Position]
Fitness Studio Branding
Fitness Studio [83th to 24th Position]

What We Do

How we do it.

Our primary focus is to increase the number of sales from your website by reaching more potential customers. To do this, the project will be split into 3 categories.

1. On-Page Optimization

This involves letting search engines know exactly what your website is about.

2. Backlinks

The most important part of the process and vital for ranking higher in search engines. This involves building links to your website.

3. Conversion Optimization

If you successfully have on-site optimisation and backlinks, you will have visitors on your website. Conversion is about making it easy for those visitors to become leads e.g. calls or online appointments.

What We Do

1. Keyword Research

Before we can begin any of the 3 project categories explained above, we need to determine the keywords that will generate the highest ROI when ranked top. A keyword refers to the phrases that your potential clients are likely to search for.

Below you will see some keywords we have selected out for you. This can be changed and/or expanded before the campaign begins.

KeywordsMonthly Searches
Keyword One210
Keywords Two180
Keywords Three160
Keywords Four90
Keywords Five50

What We Do

Applying Keywords to Your Website

Now that you have chosen the best keywords to target, you need “onsite optimization”. This involves tweaking your website to be more related to your chosen keywords and making it easier for search engine bots to get what they need.

Making your content more search engine friendly

The first thing we will do is create a plan for which keywords will be targeted with which page of your website. After this plan has been created, we will set the title of each page to include the chosen keyword. This requires creating a new page for different keywords, if one does not already exist.

Other tweaks in the content will include setting text descriptions of images (search engines cannot understand images), including the keywords in headlines, and organising code.

How a Website Appears to You

Your View

How a Website Appears to a Search Engine

Search Engine View

What We Do

2. Building links to your website

Before the onsite optimization and silo structures we just covered can be truly effective, your website requires backlinks. Backlinks are simply links to your website from other websites. This is an example link to Google UK.

We define a good link by 3 main components…

Anchor Text

The (anchor) text of your backlinks influences what keywords you rank for. We follow a tested and proven formula for choosing anchor texts.

Topic of Webpage

The more relevant the webpage, the better the link. When choosing or creating pages to link to your website, this should be kept in mind.

Type of Link

Contextual, footer and sidebar are the 3 types of links. We primarily focus on contextual, which is links from within articles and content. But it is important to have a variety.

What We Do

Gaining Links from Trusted Authority Websites

While following the link building guide we just covered, there is another important factor that comes first…

The links need to be from authority websites. We use the word authority because websites that have authority are regarded as trustworthy and valuable link sources to search engines.

“A vote from the Queen is much more valuable than 100 votes from unemployed people”

Google track authority through their algorithm called PageRank. Using the scale on the right, you will be able to get an idea of what PageRank well-known brands have.

In theory, the higher the PageRank of a website linking to you, the better. But there are many more factors that come into play in the real world.

“Hey…err…Mr JOHN LEWIS…”

Unfortunately we cannot call up Currys, John Lewis, or The Telegraph and ask them to link to your website. So we buy and build websites that have these PageRank levels.

Every month we invest in thousands of pounds worth of domains and hosting to maintain and grow a large network of websites with high authority. Most domains we purchase are in the range of PageRank 3-5, but we also have PR (PageRank) 6-8’s and 0-2’s in our mix to keep it natural.

These websites are built around several different topics and often built specifically for each client we take on. Next it is a matter of writing unique articles for different blogs in our network, spread out over time for a natural effect.

Page Rank Scale

What We Do

3. Converting Your New Visitors Into Enquiries

If less than 10% of people that visit your website from search engines are contacting you, you are losing a lot of customers.

Do you know your conversion rate? This is the percentage of visitors that contacting you after visiting your website.

The process of tweaking this is called Conversion Rate Optimisation.

Without doing this, spending money on SEO is a waste of your money. You’ll get an increase of visitors, but most of them will end up going to your competitors that have better converting websites.

Here are a few ways we'll tweak your website to improve your conversion rate

Make Your Content “Customer Focused”

Content is what really matters on a website. Great design and images are powerful. But if your content is bad, it’ll all fall apart. All of our content is measured against 3 platitudes to judge the effectiveness, and how customer focused it is, these are: Platitude #1: What is in it for me Platitude #2: Well, I would hope so Platitude #3: Who else can say that?

Make it simple to navigate and use

If it takes a visitor more than 3 seconds to find your phone number, it’s not in the right place. If they struggle to find what they are looking for, struggle to navigate, or have any difficulties using your website – it is setup wrong.

You need to know who your audience is, so you can make your website easy for them to use. If you primarily target an older audience as an example, they won’t be as technical as younger people. In which case, you create your website very easy to use for this audience.

We studied and tested repeatedly to see exactly how to structure a website to make it easy for different demographics to use.

Encourage and make it easy for people to contact you

Most business websites have one focus, to get more enquiries. More phone calls, or online contact messages.

If this is the case, then it doesn’t make sense to not have a contact form on your website. Or to bury your phone number in the middle of your content.

Have a short call back form on your homepage (the most visited page on most websites), and have your phone number / contact button at the top right of every page.

let’s talk.

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